About Beth
Beth Ford is a seasoned Sales and Marketing Director with over 35 years of success in the real estate title industry. Recognized for her ability to build lasting partnerships and drive measurable growth, she has led strategic initiatives that expanded market share, strengthened brand visibility, and streamlined client engagement across residential, agricultural, industrial, and commercial sectors.
Beginning her career at just eighteen while earning her degree from Indiana University’s Kelley School of Business, Beth was honored as the Marketing Student of the Year, a top-ten female graduate, and inducted into Beta Gamma Sigma. Balancing full-time work, education, and motherhood, she established a strong foundation of resilience, leadership, and dedication.
Throughout her career, Beth has collaborated with real estate professionals, lenders, attorneys, builders, and developers, delivering tailored solutions that align with regulatory standards and business objectives. Known for her strategic mindset, she has consistently led high-performing teams, launched data-driven campaigns, and surpassed ambitious revenue targets across both B2B and B2C sectors.
Now applying her expertise to entrepreneurial ventures, Beth consults with emerging businesses to develop and execute smart, scalable marketing strategies. Passionate about innovation and inclusion, she champions growth through collaboration and mentorship, while maintaining a sharp focus on customer experience.
A respected speaker and thought leader, Beth regularly presents at real estate training events and seminars, offering actionable insights on marketing strategy and business growth. Deeply involved in her community, she remains committed to empowering others and making a lasting impact in today’s evolving business landscape.
Beth's Education
Jan 2021 - Dec 2021
Leadership Training Leadership Training
A world class, comprehensive yearlong leadership training program taken with thousands of global leaders.
5 Stages, 21 Modules, 42 Total Sessions
https://herosjourney.com/
Engagements, Achievements & Notable Moments
Beth provides training on numerous aspects within the real estate title insurance industry and escrow settlement services space. Beth consults on business development and growth, marketing strategic initiatives, and process streamlining through the use of emerging and innovative technologies.
Community Projects
Explore the profound impact of drugs on communities through Beth Ford’s compelling video series, “Heroin: The Reality • Youth Focus.” As both the author and director, Ford brings an insightful and empathetic lens to this critical issue, focusing specifically on the youth perspective. This Community Project series dives deep into real-life stories and challenges faced by multiple counties in Indiana, shedding light on the pervasive reality of heroin and its effects on young people. Through powerful storytelling and community engagement, “Heroin: The Reality • Youth Focus” aims to educate, inform, and inspire action towards addressing drug-related challenges and fostering healthier community environments. Join us in this eye-opening journey to understand and combat the reality of drugs in our neighborhoods.
Upcoming Projects
Discover the world through two transformative projects that delve into the essence of humanity and the art of thriving in a complex marketplace. “Heaven’s Passage” celebrates the beauty and diversity of our global community, exploring how different cultures navigate joy, adversity, and grief, inviting us to appreciate our shared human journey. Simultaneously, “The Leaders Series on Marketing” equips you with timeless principles and innovative strategies from top industry leaders, empowering you to elevate your business through effective branding, communication, and customer engagement. Together, these projects offer rich insights into the celebration of human connection and the pursuit of excellence in today’s dynamic world.
Heavens Passage
Heaven’s Passage started from an admiration of the world, its beauty, and its people. While it began from a love of travel, food, cultures, art, music, dancing, traditions, and communities, it led me to this path. It prompted me to explore the similarities and differences in the way we celebrate, the way we suffer, the way we handle hardship, the way we grieve.
The Leaders Series on Marketing
The Leaders Series on Marketing explores proven strategies and fresh insights from top industry leaders to help businesses thrive in an ever-changing marketplace. This book breaks down practical approaches to branding, communication, and customer engagement, offering actionable lessons that can be applied across industries. Designed for entrepreneurs, executives, and marketing professionals, it provides both timeless principles and innovative tactics to elevate leadership and drive measurable results.
Testimonials
“I have been working with Beth at Abstract & Title for over 30 years. Her dedication to her clients and this industry is unsurpassed. She is knowledgeable in every aspect of title work, and if there is a slight chance she does not know the answer, she is quick to find it out. She is first to volunteer for real estate related events helping to raise funds for charitable causes within the industry. Her work ethic is amazing.
Beth is outgoing and fun, considerate of others and I trust her completely with my real estate needs. In short she is awesome at everything she does.”
“I have known Beth Ford for over 30 years. I was just starting my surveying business when we met. What I learned very quickly about Beth is that she may be one of the most intelligent people I have ever met. She can evaluate every situation and quickly discern the issues involved and the solution(s) to a resolution. I found out quickly that Beth has a heart for helping those less fortunate. She is always giving her time and efforts to many organizations to help those who need a helping hand. This combination of intelligence and compassion are rare in our society. Beth is a leader of people. She has been a trusted employee of Abstract & Title for many years, and I know so many Realtors who depend on her knowledge to help them through difficult situations. She is always looking for opportunities to grow as a person and a business leader. I believe that Beth Ford has all the abilities to accomplish anything in this world that she puts her mind to whether in business, government or in personal endeavors. And on a personal note, I can truly state that my life is richer and more complete with Beth Ford having been my friend for most of my adult life.”
“Has there ever been someone in your life who has been an incredibly great influence? Beth Ford is that person for me. She has helped me learn so much about real estate transactions in our professional interactions, and she is a wonderful friend and confidant in my personal life. She is that person who listens without judgement, and cares deeply and compassionately for others, and who knows how to connect you to just the right person, whatever the situation. She is so very conscientious and will autograph whatever project she takes on with her characteristic excellence and knows how to make the journey FUN! In the world today, there are many who seek to influence, but she stands out as a true leader.”
“Beth Ford is, above all, a God-fearing woman whose faith guides everything she does. She is the kind of person you can trust with your whole heart – dependable, loyal, and steady through it all. Her dedication shows not only in her strong work ethic but also in the way she loves and cares for the people around her. As a friend, she’s the one you can always count on; as a mom and daughter, she pours herself into her family with grace and devotion. Beth truly shines in every role she carries, and to know her is to know a genuinely beautiful person inside and out. “
"I’ve had the privilege of working with Beth Ford for over 20 years, and I can say without hesitation that she is one of the most dedicated professionals in the industry. Beth consistently goes above and beyond to take care of her clients, no matter how big or small the challenge may be. She has an incredible ability to find solutions to even the most difficult questions, and she does so with kindness, patience, and a genuine concern for others.
Beth’s leadership extends far beyond real estate—she inspires and uplifts everyone around her, both professionally and personally. She is not only a trusted resource but also a true friend, and I am grateful for the many years of collaboration we’ve shared. Anyone who has the opportunity to work with Beth is truly in the best of hands."
“Beth Ford and I have worked together on many real estate projects over a 25-year span of time. She has always been professional, responsive, and committed to making certain her involvement in my real estate transactions met my expectations. Her knowledge in her field has been very helpful and her willingness to give advice has always been reliable and appreciated. Beth has been an outstanding partner and a significant part of helping me provide great customer service to my clients. Thanks for all your help.”
“I’ve had the privilege of working alongside Beth Ford for more than 30 years, and in that time, I’ve witnessed first-hand her remarkable dedication, intelligence, and passion for her work. She brings an exceptional level of organization and attention to detail to everything she does, ensuring that every project is executed flawlessly.
Beyond her professional excellence, Beth is caring, thoughtful, and inclusive—qualities that have made her not only a trusted colleague, but also a valued partner and friend. She leads with integrity, fosters collaboration, and consistently goes above and beyond to support those around her.
Simply put, Beth is one of the most reliable, talented, and inspiring professionals I’ve had the honor to work with.”
“To put in a word or a 100 words Beth is the "one". Over 30 years of travel, business and friendship give me the confidence to speak definitively. Beth is unafraid to explore new territories (no glib or off the cuff answers). Beth's thirst for knowledge and growth is a lifelong journey. You'll know you're at the beginning when you choose to engage with who Beth is, a trustworthy advocate.”
Recognitions
Get To Know Beth
Beth has a strong love and passion for people, as she believes we are all beautiful children of God. She enjoys spending time with her family and friends and has a deep love for travel, different cultures, and all people.
Beth Ford has been preparing her whole life to make the leap into the entrepreneurial world as a leader. As a champion of inclusion and diversity, she looks for opportunities to encourage people to grow, in the collective wisdom of a group of people.
Beth’s natural strengths lie in project management, strategy planning, content creation, branding, marketing, vendor selection and partnerships, contract negotiations and community engagement. Most naturally detail oriented, forward thinking, disciplined and committed, she is often described as laser focused with an intestinal fortitude to master any project. Beth has received numerous accolades throughout her career, partnering those accomplishments with an extensive list of volunteer activities.
Beth enjoys great food, deep conversations, and a great glass of vino. Learning and being growth-minded have always been at the center of her heart. Beth’s personal credo is excellence in everything she pursues.
She draws from her experience and learnings in her personal and professional life to help others find and define who they are, which allows them to develop confidence in who they are – which leads to understanding of how to consistently and intently live their best life.
Beth believes we have a responsibility to use the gifts and talents God has given us, and that will always be her guiding force.
Questions for Beth
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You’ve spent the majority of your career in sales. How did your affinity to marketing come into play?
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Do you feel there is a big distinction between branding and marketing? They tend to often go hand-in-hand.
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Which came first, branding or marketing? When companies first begin to sell their products or services, which do you feel should come first, branding or marketing?
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Can you touch on the emotional aspect of branding?
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Are there any iconic marketing campaigns that stand out to you as a brand success story?
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Can you explain why loyalty beyond the sale matters, and how brand missteps can arise?
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How can companies take a brand crisis and turn it into brand loyalty?
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Are there any times a company should look to rebrand? Is there an art to it?
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Are there any case studies of any companies who went through a rebranding with massive success?
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Can you provide other key factors for companies to consider beyond good branding and marketing, and describe how collectively all aspects of a product or service go together?
